MANILA, Philippines - Nescafé recently held a gig to commemorate the brand reaching two million likes on Facebook.
The whole-day affair was packed with pocket events such as interactive video and photo booths, games and variety shows to reward fans that have made the success of the brand possible. Featured performers included bands such as Callalily, 6 Cycle Mind, and Urbandub; YouTube sensation and comedienne Petra Mahalimuyak; Frank Magalona; Survivor Philippines castaways Betong and Maey; as well as sports enthusiast Drew Arellano.
“We receive overwhelming support every day on Facebook,” said Christophe Stern, business executive manager of Nescafé in the Philippines. “One post may get as many as a thousand likes and shares, and comments may reach up to the same level — and we’re blown away. It is heartwarming to see people love and understand your product at almost the same level that you do, and through this event we say, ‘Thank you.’”
The brand page launched on Facebook on July 8, 2009; in December 2011, it reached the one million mark, and shortly a year after, on Oct. 23, it held its spot as the no.1 brand page in the Philippines, with two million likes.
The guys from Nescafé shared that from the time the page hit a million fans, it has been adding over a thousand fans every day, and now that they’re at two million, fans are growing daily by over 3,000 likes.
They say that the brand’s efforts to add local flavor to its Facebook posts have paved the way for this social media success. Understanding what matters — such as friends, families, celebrations of life and love — is what brought Nescafé closer to the hearts of Filipinos.
“This event is a testament that fans and brands go hand in hand in ensuring social media success. We listen, we care, we respond. Your fans will know if you are worthy of their attention, more so, their love, and we cannot be any happier that they gave us both,” concluded Stern.
In the Philippines, Nescafé offers pure soluble coffees, coffee mixes, healthy coffees, premium coffees, and ready-to-drink coffees. For information, visit http://www.nescafe.com.ph, like the brand on Facebook at www.facebook.com/nescafe.ph, and follow @NescafePH on Twitter.