Cinema is an easy means of escape from the humdrum of daily life. Ensconced in a comfortable seat, partially concealed by the dark, surrounded by sound and with eyes focused on the screen, one can easily become involved with the movie’s plot. But it is with gifted actors that an audience can easily identify and empathize with the characters portrayed. Jewish sociologist, cultural critic, and film theorist Siegfried Kracauer quotes an unidentified subject to describe the experience of movie-going: “In the theater, I am always I. But in the cinema, I dissolve into all things and beings.”
As with reading a book, one good thing about watching a movie is that there are no limitations to what the characters can do. The players can be imbued with supernatural strength and be exposed to the most unlikely situations, yet seem “normal.” Time-lapse story-telling and cinematography are devices used so that there isn’t a dull moment, and there is usually resolution at the end of the film. Without a doubt, a powerful movie is imbued with a capacity for eliciting a wide variety of reactions. These run the gamut of happiness, inspiration, and excitement to fear, anger, and loathing. Thus, it is easy to see why the censors insist that certain restrictions be imposed on who is allowed to watch certain films. They contend that without an adequate sense of maturity and understanding, a movie can result not only in ordinary nightmares. Rather it can also wreak potentially more permanent risk on a “weak” or unstable person’s psyche.
Why does going to the cinema remain popular? There are, after all, new technologies that allow us to enjoy movies at home. But other than the fact that the newest motion picture releases are shown only in movie houses, there is that facet that the experience usually involves dining out. After all, movie houses in Metro Manila are generally located inside malls, where there are numerous food outlets. Moreover, movies are an “experiential product” where part of the lure is being to see how a bigger audience reacts.
It is an experience that is both communal and personal. This means that while you can have the best home theater systems, watching a movie by your lonesome is a completely different experience from that of being able to laugh/cry/ thrill/ etc. as part of a large audience. There is a sociological aspect to the thing. However, a major downside when you want to relax and see a movie is the thought of having to stand in a long, seeminglyinterminable queue just to buy your tickets and snacks.
To make purchasing movie tickets easier, Robinsons Movieworld recently launched a system that allows clients to purchase tickets online. By clicking on to http://robinsonsmovieworld.com and following an easy step-by-step procedure, one can buy tickets and reserve seats without the hassle of queuing up. “The new ticketing system provides an easier alternative to the purchase and issuance of movie tickets,” says Eunice G. Gonzales, marketing communications director, Robinsons Land Corporation Commercial Centers Division. “With the system, the moviegoer can now buy tickets online anytime and anywhere with their smartphone, tablet PC, laptop or desktop PC.”
There are no web fees for tickets purchased in this manner, and membership and registration are not required. There is also the alternative of buying snacks when you buy your ticket. Gonzales adds that apart from being able to book tickets for as long as one week prior to the screening, all customers who purchase tickets online do not need to show confirmation printouts. They merely have to present SMS confirmation or e-mail confirmation in their mobile devices.
Also in the pipeline at the Robinsons Galleria mall is a parking service for Robinsons Movieworld online customers for their added convenience.
The new ticketing system has been deployed in all Robinsons Movieworld branches. With 80 screens in 17 locations, going to the movies should be an altogether convenient and enjoyable experience at the Robinsons Malls.
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For movie tickets, click on to http://robinsonsmovieworld.com.