MANILA, Philippines - Coca-Cola recently rolled down the highly anticipated Coca-Cola Christmas Caravan and the annual Araneta Center Giant Tree Lighting last Nov. 12 at the Araneta Coliseum parking lot.
Kicking off the fanfare was a parade led by a convoy of Coca-Cola Christmas trucks carrying hot youth icons and Coca-Cola ambassadors Kim Chiu and Enchong Dee with teen celebrities Empress Schuck, Joseph Marco, Matt Evans and the Pinoy Big Brother Teen Clash of 2010 housemates Ivan Dorschner, James Reid, Ryan Bang, Bret Jackson, Tricia Santos, Jenny Sol, Devon Seron and Fretzie Bercede, Starstruck idols Kris Bernal, Steven Silva, Rocco Nacino Enzo Pineda and Diva Montelaba along with the Philippine Navy Band.
The duo of Nicole Hyala and Chris Tsuper welcomed guests to the various game, activity and photo booths lined up by Coca-Cola just before the official tree- lighting ceremony started. The countdown was joined in by officials from the local government, Araneta Center and The Coca-Cola Company with Chiu and Dee along with other personalities and celebrity guests. Standing at almost 100 feet, this year’s tree is bedecked with more than 10, 000 lights and hundreds of stars and Coca-Cola Christmas balls with huge ribbons and colorful gift boxes as accents.
“We are so happy that we are part of lighting up happiness and opening a magical Christmas season with our favorite drink, Coca-Cola,” says Coca-Cola ambassador Enchong Dee.
Indeed it was a day of wonderful surprises, especially since Coca-Cola also launched the Coca-Cola Contour Glass promo. “The Coca-Cola contour glass is one of this season’s fun, ultimate merry must-haves that will surely complete our noche buena bonding and allow us to keep refreshing ourselves with the deliciously fizzy cola drink we all love,” says Chiu.
It’s so easy to take home all five Coca-Cola Christmas Contour Glasses: Buy Coca-Cola, Coke Light, Coke Zero, Sprite or Royal Tru Orange in any of the 500 ml., 750 ml., 1 liter, 1.5L and 2L packs. Look under the Santa cap for the “Coke Glass” text and collect two more regular Coca-Cola Santa caps and exchange these caps for one Coca-Cola Christmas Contour Glass from any 7-Eleven store, selected sari-sari stores or public markets and Coca-Cola Sales offices nationwide. Redemption is ongoing until Dec. 31.