MANILA, Philippines - In today’s digital age, new developments in electronics come at a rapid pace. The sheer number of options in each and every consumer electronics category — televisions, DVD players, mp3 players, cell phones, and the like — can befuddle even the savviest techie. And while the different options on the market benefit consumers, it can be very difficult for one to decide on which products work best for his or her home, especially if he/she is buying more than one type of gadget.
Consumer electronics leader Philips is well aware of this concern. “We pride ourselves on making choices simple for consumers, through timely innovations and products that deliver our brand promise of ‘sense and simplicity,’” said Vidyut Kaul, consumer marketing manager of audio-video and multimedia, Philips Consumer Lifestyle. “It is with this vision in mind that we came up with a groundbreaking style of product display that we call One Philips.”
Simply put, One Philips is a house of gadgets. It is a model-sized home that is fully furnished with the latest in Philips technology — running the gamut of cutting-edge gadgetry from lighting solutions to health care and consumer lifestyle products — and will soon be a staple in Philips showrooms.
“With One Philips, we not only want to make it easier for people to shop for our products; more importantly we want to revolutionize how they discover and experience them,” remarked Kaul. He added, “One Philips enables consumers to fully visualize how each Philips product can function and exist in a home setting, allowing them to make choices based on their specific home needs.”
The very first One Philips house was recently unveiled at the second annual “Consumer Electronics Live!” (CEL Manila) tech convention.
The One Philips display featured Philips’ latest line of consumer lifestyle products, including the Philips Cinema 21:9 TV; the Philips Blu-Ray player and sound bar; the Avent Wasabi steamer/blender; the Aurea Next Generation televisions; the new line of Go Gear mp3 players; as well as the latest home appliances and mother-and-child care products.
Kaul remarked, “One Philips is definitely a one-of-a-kind house, and you are very much invited to visit — you are in for an electronics experience like no other!”