Colgate Total goes professional

We all know that, to achieve optimum oral health care, we have to make a trip to the dentist two times a year for serious cleaning and for the removal of plaque buildup on our teeth. But what about the other 363 days of the year?

Now, you can maintain the dentist clean feeling every day. Colgate Total Professional Clean, the newest Colgate Total variant, gives you and your pearly whites that polished, squeaky-clean, just-out-of-the-dentist’s chair feeling.

As with all of Colgate Total’s products, this cleaning gel was developed with the help and input of dentists. Colgate Total Professional Clean goes a step further, with the advanced use of micro-cleansing particles or high performance silica, an ingredient similar to what dentists themselves use.

Silica is a cluster of micro-particles used for precise polishing and concentrated stain removal. It’s similar to what is used as the finishing procedure in a dental prophylaxis and basically what gives your teeth that smooth and polished after-feel.

Colgate Total Professional Clean is packed with high-performance cleaning silica versus ordinary toothpastes. It helps remove extrinsic stain obtained from tobacco smoking, eating certain food and drinking dark beverages such as coffee more than an ordinary toothpaste. It also polishes the teeth 49 percent more than ordinary toothpastes.

Colgate Total Professional Clean is also enhanced with the 12-hour antibacterial protection, that exemplifies Colgate Total 12, and a unique patented technology present in all Colgate Total products.

For your own Colgate Total Professional Clean package, visit the Colgate Pro-Clean Challenge booths at your favorite drugstores and supermarkets from November 2008 to January 2009.

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