MANILA, Philippines — Suzuki Philippines (SPH) closes the first half of the year with the back-to-back launch of the much-anticipated all-new Dzire and Swift.
The colorful and fun-filled launch, held at Marriott Hotel recently, was attended by over 500 media, bankers and dealers nationwide.
It was a night of celebration as upgrades on two of Suzuki’s most popular vehicles, with revolutionary Japanese technology behind these newest innovations, were the stars of the evening.
“We are deeply humbled by the unwavering support you continue to give us,” said Hiroshi Suzuki, Suzuki Philippines president, at the opening of the program. “Backed by decades of producing only the best value and fuel- efficient vehicles, it is our great pleasure to introduce to you two new compact cars that will take Filipinos to whole new driving experience.”
Designed for wise and practical millennials and young professionals, the all-new Dzire and the ever-popular Swift were displayed in the ballroom that night.
My personal fave is the all-new Swift, an award-winning hatchback that boasts a daring transformation while retaining old features that I love.
The Swift is designed with strong shoulders, blacked-out A-pillars for wrap-around windows, dynamic side-window treatment and distinctive vertically arranged lamps. These are complemented by a black interior with a white pearl accent and a dimple pattern to create a fresher look.
Making the Swift even more desirable is the sporty and confident look, which is shorter, lower and wider with a muscular structure. The new Swift adopts continuously variable transmission (CVT), which makes driving smoother and gear change shock-free for better acceleration at low speeds and improved fuel economy at high speeds.
The all-new Dzire is a comfortable sedan in a compact body with advanced technology and features to enhance the driving experience. It packs the Auto Gear Shift (AGS) technology, which combines the fuel efficiency of a manual transmission and convenience of an automatic transmission.
A revolutionary first in the Philippines, the AGS technology is an automated manual transmission featuring an Intelligent Shift Control Actuator that automatically operates the clutch and shifting operation.
The new Dzire is lower and wider than the previous model. The compact body makes the sedan light and easy to take on any city adventure yet sports a sleek and confident style.
“We are grateful for the strong support we continue to receive from the Filipino market. As testament of our commitment to delivering only the best-quality products and services, we at Suzuki Philippines are more than happy to finally share with everyone the all-new Dzire and all-new Swift equipped with the latest of our innovative technology,” added Shuzo Hoshikura, SPH vice president and general manager for Automotive. “I am optimistic that these latest product offerings will drive SPH to new milestones, all while staying true to the goal of sharing with more Filipinos the Suzuki Way of Life.”
Upgraded and cool
“We introduced a new generation platform and engineered a completely new chassis, body structure and powertrain with a new body structure,” said Masao Kobori, chief engineer of the all-new Suzuki Dzire and Swift.
Both the upgraded Dzire and Swift boast Suzuki’s new-generation platform, Heartect. The continuous frame resulting from the comprehensive overhaul of the vehicles’ underbody structure and component layout increases underbody stiffness. The highly rigid yet light body helps improve vehicle performance.
The new smooth curving form also effectively disperses impact energy throughout the car body in case of a collision.
Both vehicles’ structure is specially designed to feature Total Effective Control Technology to absorb impact and mitigate injury in case of a pedestrian accident. They are equipped with dual airbags for maximum passenger protection.
“We are hoping you will give these vehicles the same warm support you have given suzuki products all these years,” added Suzuki. “As we work harder to achieve our goals for the year, we also work on strenghtening the partnership that we have with you.”
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For information, visit suzuki.com.ph/auto/ and like Suzuki on www.facebook.com/SuzukiAutoPH and https://twitter.com/SuzukiAutoPH, and follow on Instagram at @suzukiautoph.