MANILA, Philippines - Skullcandy launched a generation of colorful headphones, which it called a rebellion, a lifestyle that evoked choice, youth, and character. “We’re not only selling headphones. It is about a lifestyle, and it is about experiencing it. We at Skullcandy believe every generation needs a soundtrack, and we’re owning it,” says Anil Menghrajani, president of Rains International Corporation, Skullcandy’s local distributor.