MANILA, Philippines – Sony Ericsson has embarked on a campaign to collect a million smile photos, raise a P1 million for UNICEF, and spread the smiles all over the Philippines. For every smile photo collected, the project will donate P1 to UNICEF. Additionally, for a P20 donation, a donor will be entitled to a Digiprint photo printout, a spot on the Smile Wall, and a raffle ticket to win a Sony Ericsson C510 Cyber-shot phone.
Smiles can be donated through smile booths in selected SM Malls, in smiles zones in Sony Ericsson experience shops, and in the official campaign website.
Sony Ericsson has a range of Cyber-shot phones which feature a smile shutter which is a unique focusing technology that detects a person’s smile before taking the photo. This new feature is available on the Sony Ericsson C905, the C510 and the upcoming C903.
To donate a smile, visit www.sonyericsson.com/spreadthesmiles. Just upload your digital smile photos and with a little info on smiles behind them. As a registered user on the site, donors will also get a chance to win a Sony Ericsson C510 Cyber-shot phone when they donate the most number of digital smile photos online.