MANILA, Philippines - Coca-Cola Philippines launched the Real Leaf Frutcy Iced Tea, made with fruit-flavored black tea. The introduction of the new iced tea product is part of the company’s commitment to provide flexibility and choice for today’s young, adventurous consumers. This is the first line extension for the Real Leaf brand since the company’s successful launch of the green tea line in 2009.
“Real Leaf Frutcy Iced Tea redefines cool and awesome. It embodies a whole new level of refreshment that perfectly complements teens’ thirst for excitement,” says Jing Atienza, tea and sports brand manager, Coca-Cola Philippines. “Our research shows that teens are constantly exploring new experiences and flavors. They are excited by beverages that offer rich, multi-sensorial experiences. We are equally excited to be able to offer them a whole new product to quench their thirst for adventure.”
Real Leaf Frutcy Iced Tea has the natural goodness of tea infused with four delicious flavors: lemon, apple, calamansi and lemon ice.
Available in 480-ml ready-to-drink PET bottles in local supermarkets, groceries or convenience store outlets at the suggested retail price of P18. For promos and other exciting news, visit facebook.com/realleaf.