MANILA, Philippines - The most fashionable and influential celebrities wear Pretty Ballerinas flats, like Kate Moss, Claudia Schiffer, Elle Macpherson, Kylie Minogue and Katherine Heigl.
Pretty Ballerinas is a division of Mascaró, a family-based company founded in Ferreries, Menorca, in 1918. The Mascaró family has been a manufacturer of fine footwear and ballerina shoes for four generations and in 2008, the company celebrated its 90th anniversary.
Mascaró started making ballet shoes by hand on the Mediterranean island of Menorca in 1918, and today marries the most advanced design and manufacturing technologies with traditional craftsmanship. Add up-to-the-minute fashion design and the finest materials and you have the perfect footwear and accessories for any occasion.
Pretty Ballerinas footwear has been handcrafted for four generations in the village where they started their business all those years ago. Some models have remained unchanged for over 40 years, and each shoe shape has the name of a female icon or silver-screen legend from the ’40s, ’50s and ’60s. Made on eight different lasts to offer a variation in shape, the collection boasts over 100 colors, fabrics and patterns and will remain truly exclusive. Every week there will be a new model added so there will always be something new to look at.
‘Young princesses’
Pretty Ballerinas has released its little girl’s collection called “Young Princesses.” Very big in Europe, the Young Princesses line has already become a classic among all the princesses of the house and teenage girls who are slowly awakening to the world of fashion. The new collection is an explosion of color and a set of original patterns and motifs from fairy tales and high fashion.
Hannah, available from size 24 to 35 with an elastic band to hold in the foot while walking, is one of their very famous styles for little children.
Another collection is I Love Mummy, which lets children express their every emotion through drawings. Designed in a special material, kids can paint and erase their shoes as many times as they want, making this style an ideal gift.
For princesses who don’t always to dress in pink, there’s Rock & Roll, a line of animal prints and camouflage designs.
With its glitter in various colors, the Evening Party collection is for girls who go out and want to become the new queens of the dance floor.
Pretty Ballerinas stores are located all over the world: in London, Paris, Madrid, Barcelona, and Cannes. The first North American boutique opened in September 2009 on Victoria Avenue in Westmount, Montreal, Canada.
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In the Philippines, Pretty Ballerinas are available only at Adora Department Store, 3/F Greenbelt 5, Ayala Center, Makati City. Tel no. 217-4029.