A charmed life for you and for me

MANILA, Philippines - A staple in the retail industry since 2004, women’s clothing brand ForMe has recently made significant improvements not only to its latest collection but overall brand image.

Currently known for its classic, laidback look, ForMe presents pieces that focus on “Celebrating Women.”

The brand mantra is to accentuate the female figure while masking the flaws. Whether you have a hourglass (proportioned shoulders and hips with well-defined waist), the inverted triangle (wide shoulders and tapered bottom), the rectangular body type (a figure that’s straight from top to bottom), or triangle (wide hips and narrow shoulders) figure.

Girly must-haves: Ruffled top and pencil skirt; flutter-sleeve top, pink shorts with cuff; and shirred wide-neck tee and braided belt

ForMe’s newest collection, “Charmed Life,” boasts separates for all body types that women can mix and match.

The “Charmed Life” empowers women to flaunt their own persona. Tailored shorts, frothy dresses dominate the collection, as well as liberating pencil skirts and tops that are appropriate in the office just as they are for a night of socializing.

ForMe provides choices that women can play around with, and allow their inner fashionista to take over, while still retaining the femininity and fun that the brand is known for.

Red hot: Multi-way top with tie paired with slim pants

Inline with parent company Golden ABC’s 25th anniversary, ForMe will join Philippine Fashion Week Holiday 2011 for the first time on May 12, 8 p.m. at SMX Convention Center, SM Mall of Mall.

For inquiries, visit its branches at TriNoma, SM Megamall, SM City North EDSA, Glorietta, Robinsons Ermita, SM Mall of Asia, Filinvest Festival Mall, SM Fairview, SM City Manila, Market! Market, SM Sta. Rosa, CSI Mall Lucao, NE Pacific Mall, Robinsons Laoag, SM City Marilao, SM Calamba, SM City San Pablo, Ultimart San Pablo, Robinsons Tacloban, Robinsons Dumaguete, SM City Baguio, SM City Lipa, CSI the Mall La Union, SM City Lucena, SM City Bacoor, SM City Rosales, SM City Naga, SM City Pampanga, Gaisano Mall Davao, Gaisano Mall Kalibo, Limketkai Center, KCC Mall of Gensan, Gateway Zamboanga, SM Southmall, Robinsons Galleria, SM City Davao, SM City Iloilo, SM City Bacolod, Robinsons Place Iloilo, Ayala Center Cebu, SM City Cebu, Ayala Marquee Mall, Gaisano Ozamiz, SM Masinag, Gaisano Butuan, Fashion Hub Malolos, and Fashion Hub Iligan, or visit www.forme.com.ph.