MANILA, Philippines - Liu Jo, the luxurious Italian fashion brand that has been making waves in Europe, is now in the Philippines. The first ever Liu Jo concept store was recently unveiled at Ayala Center Cebu, amid the cheers of Cebu’s fashionable set and A-list personalities.
About 15 years after opening the first Liu Jo monobrand store at Forte dei Marmi in 1998 by Italian brothers Marco and Vannis Marchi, Liu Jo cultivated its distinct fashion imprint — refined, glamorous and flexible styles with the modern woman in mind. Today, it is one of the most successful fashion labels in Italy and holds a prominent status in the European fashion industry. It is also in France, Austria, Holland, Belgium, Germany, Poland, Russia, China, Spain, United Kingdom and Hong Kong, among others.
Liu Jo has been dressing the smart woman through its in-house labels Liu Jo and Liu Jo Jeans, with Liu Jo Accessories, Liu Jo Shoes and Liu Jo Luxury Lines complementing every piece. New lines were also introduced to fill seasonal wardrobe demands with flair, such as Liu Jo Underwear, Liu Jo Beachwear, Liu Jo Junior, Liu Jo Girl, and Liu Jo Baby and Honey.
A fitting opening salvo for its Philippine opening was the unveiling of Liu Jo’s latest collection from daytime chic to nighttime elegance.
Ladylike Glam resurrects hardcore ‘80s parties with synthetic leather skinny pants, mini-dresses, sharp tunics and tops, applying refined texturing while Uptown Girl Collection captures the essence of the ubiquitous city girl.
Meanwhile, the Girl Power has dress coats, double-breasted jackets, quilted jackets, furred parkas infused with military insignia and metal buttons . The style reeks of energy and dynamism and interprets the everyday woman’s readiness to sashay in urban battlegrounds. Magnificent Excess celebrates the pampered woman. Classy meets urbane in core pieces such as dress-and-tunic ensembles, iconic jersey dresses and lots of layering from tops and tees under cardigans to skinny pants underneath tunics.
The charm of Victorian living is revived, giving way for the Gothic Romantic featuring luxurious fabrics adorned with pearls, crystals and a flurry of details like embroideries and laces. Urban Warrior, on the other hand, has clothes with sharp, tailored cuts akin to modern-day armor for the urban princess such as trench, duffel and caban coats, capes and parkas with large buttons and buckles.
Providing a fitting environment to these fashion treasures is the elegant Liu Jo store interior in its newest home at Ayala Center Cebu. Accents such as glass, mirrors and silver give one a larger-than-life feeling from browsing the collections to fitting the items.
Visit Liu Jo at Ayala Center Cebu and get into the fashion buzz that everyone is talking about.