MANILA, Philippines - You name it, she’s done it,” says Junie Rodriguez of his mother’s open-minded approach to fashion. Fe Rodriguez has done it all: the big-haired, Farrah-
esque ’do and booty shorts in the ’70s, the opulent jewelry and power suits in the ’80s (think Alexis Carrington), and later on, in a style that would characterize her clothing choices for the rest of her life, voluminous kaftans and statement accessories.
As founding director of Burger Machine, the franchise that began in her kitchen with her sister as co-founder and quickly ballooned into an empire (at one point, there were over 1,400 Burger Machines across the map), Fe often dresses for work in roomy separates — there’s nary a dress in her well-filled closet. “I dress very simply with functionality and comfort in mind,” she says.
That’s not to say that her closet isn’t full of “decadent” apparel.
There’s plenty of ornate pieces — from fanciful, delicate chandelier earrings to bold, oversized beaded necklaces — accumulated from trips to exotic locales. Whether it’s Amanpulo or Amanjiwo, these far-flung flea markets and shops off the beaten path have served as starting points for her wardrobe. “I love anything antique, exotic and out of the ordinary,” she explains.
Shopping local is one of her hobbies. Her son, Junie, an interior designer who majored in environmental design at Otis, and was responsible for the family residence’s striking décor (an eclectic mix of old world and modern with a healthy helping of Chinoiserie), encouraged Fe to purchase things from the Philippines and Asia, noting that “anything worth buying can be bought here.”
Their home, furnished with impressive art and a mix of beautifully edited ornaments, bears Fe’s penchant for the offbeat and Junie’s remarkable ability to create a story out of seemingly disparate elements. Fe’s love for fashion is matched by her interest in art, culture and history.
The same can be said of Fe’s ensembles. “My children usually tell me what to wear,” she says with a laugh. Theirs is an artistic family. Junie has a knack for putting together a room, and her daughter Stacy dabbles in design, currently helming her own label, dubbed Glasnost, a Multiply-based online shop with an emphasis on affordable clothing.
Dressing is a cooperative effort. Daughter Stacy suggests an item or two, while Junie often has final say on the finishing touches.
Does she enjoy all the sartorial feedback from her precocious progeny?
“I’m always inspired by them,” says Fe. “They’re incredibly talented.”
What gives you a sense of fulfillment?
Getting things done.
How would you define your personal style?
Eclectic.
What do you keep on your bedside table?
Who, in your opinion, is emblematic of classic style?
Jackie O. She was in the limelight as I was coming of age, so she epitomizes a certain elegance and grace, not just in dress but also in manner.
Most outrageous item in your closet?
Nothing, I hope.
What’s your most treasured accessory?
I am an equal-opportunity accesorizer and play no favorites.
One thing you wear every day?
I never go out without earrings and lipstick because for me it’s basic grooming.
What five pieces define your everyday style?
Twenty-year-old croc Ralph Lauren pumps, my engagement ring, which I’ve outgrown so it’s migrated to my pinky), one of my carryalls, sunglasses and sunscreen.
Do you have any fundamental rules of dressing?
Dress with individuality but always appropriately.
What was your style as a kid?
My memory no longer goes that far back.
What is your latest purchase you are in love with?
Lapis lazuli and heart-shaped diamond ring from De Capriccio.
What do you regret buying the most?
Rather than regretting, I’d like to think of it as a lesson learned. No more buying for the hope chest such as a size small just because it’s on sale.
What would you never be caught dead in?
A Birkin bag with buckle undone and label showing — if I ever owned one.
Your fave place to shop?
Anywhere with a big red sale sign.
Best sartorial advice from your parents?
Style to my mother was investment shopping. And from my father I learned how to moisturize and hydrate.