Before Nooka, there were only two ways to tell time. Either you go analog and take the big-hand-little-hand approach, or go digital and tell time with big numbers. And that was it for quite a while.
And then one day in 1997, at a London hotel, Matthew Waldman sketched designs for what would eventually be known as the Nooka watch. With dots and bars to represent time, it was definitely something different — and soon people started to notice.
It was only a matter of time before some of the biggest names in music were spotted wearing this hot new timepiece.
Chris Brown rocking a Nooka watch on the set of T Pain’s video featuring him as a guest. It’s a 5th Door Collab Nooka, soon to be available in the Philippines!
R&B singer Alicia Keys went on MTV’s TRL looking fabulous in a Gold Nooka Zot.
Also wearing a Gold Nooka is rapper T.I., who currently has a chart-topping album out.
Award-winning American rapper, Kanye West was given 15 limited-edition Glow-In-The-Dark Nooka Zubs for his recently concluded “Glow-In-The-Dark” Tour. He was also spotted wearing an Orange Zub and a self-confessed fan of the Nooka Zircs.
Even girls from the Pussycat Dolls were spotted rocking Nooka Zubs while on tour.
Nooka is available at Rafael Jewellery (Shangri-La Plaza Mall), My Tempo (SM North EDSA and Robinsons Place Manila), My Diamond (Glorietta 4 and Gateway). For inquiries, call 636-3398 or 687-3172 local 107.