MANILA, Philippines - Jollibee yesterday held the biggest family picnic event in five locations nationwide.
Under the summer sun, thousands of families trekked to the venues of Jollibee Family Bee Day to bond with their loved ones.
The picnic event was held at the Quirino Grandstand in Metro Manila, Bayanihan Park in Pampanga, Nuvali Football Grounds in Laguna, Plaza Independencia in Cebu, and Crocodile Park in Davao.
The afternoon fun began at 2 p.m. and finished at 5 p.m. About 20,000 to 30,000 tickets were printed.
Maxi Peralta, Jollibee senior marketing manager, said that while the food corporation organized family-oriented events in previous years, this is the biggest so far for Jollibee.
“Before we would just do it one venue at a time. This is the biggest because we are holding it simultaneously in five different venues,†she added.
Peralta clarified that the event is not intended to set a Guinness record, rather to further Jollibee’s advocacy to bring happiness to Filipino families.
The 36-year-old food company believes that there is a need to continue strengthening the ties of Filipino families.
To symbolize Filipino family bonding, Jollibee invited the families of Carmina Villaruel and Zoren Legaspi, Regine Tolentino, and Vince and Patricia Hizon.
Jollibee also invited performers like Martin Nievera, Julia Barreto, Julie Ann San Jose, Gerald Anderson and Maja Salvador and live bands 6Cyclemind and Moonstar88.
Local stilt walkers and jugglers paraded around the venues and there were also dance performances by Jollibee mascot and friends, Jollibee Kids Club members and leading dance crews.
It was playtime for the children as they romped on the inflatable slide and at the basketball shootout. The families also posed by the giant picnic basket and special photo frame wall installations.