MANILA, Philippines - ABS-CBN took home seven trophies at the second Spark Awards for Media Excellence, including the Gold award in the Best Media Solution-Integrated Media category for the Pope Thank You sa Malasakit: A Message From a Grateful Nation campaign.
The Spark Awards is the first of its kind organized by Marketing Magazine and honors top media owners in the Southeast Asia region, giving them the chance to showcase their value proposition and strength to the industry.
ABS-CBN’s Isang Bayan Para Kay Pacman campaign for the Manny Pacquiao and Floyd Mayweather megafight, meanwhile, was named the Silver awardee for both Best Campaign by a Media Owner and Best Media Solution-Integrated Media. ABS-CBN 360 App also took home the Silver award for the Best App by a Media Owner category.
Bronze trophies were given to ABS-CBN’s Book of Thanks in the Best Media Solution-Social Media, as well as the Love Is On campaign in the Best Use of Branded Content by a Media Owner category.
Overall, the ABS-CBN sales and marketing team was recognized as the Best Content Team.
Spark Awards received more than a hundred entries before they were assessed by media professionals who head some of the most renowned agencies in the region, such as Havas, Mindshare and ZenithOptimedia.
Held at The Singapore Marriott Tang Plaza Hotel, the gala dinner saw Gold, Silver and Bronze trophies being handed out across 24 categories.