MANILA, Philippines - Grammy-nominated singer and songwriter Meghan Trainor (photo) teams up with Skechers. She will appear in the brand’s global marketing and social media campaigns through 2017.
Meghan, who became a pop sensation last summer with her six-time platinum single All About That Bass, will complement Demi Lovato’s ongoing Skechers Colorful Comfort campaign when she makes her first official appearance in a new Skechers TVC set to launch later this year.
“I’m very excited to work with Skechers,” said Meghan. “I’m proud to get behind a company that celebrates style and being true to yourself. The shoes are so comfortable and stylish, too. I know my fans will love this campaign.
“We couldn’t be more thrilled to partner with Meghan Trainor on a new bright and colorful women’s campaign that will be ‘all about the shoes,’” said Michael Greenberg, president of Skechers. “From her beautiful voice to her fun, carefree image, Meghan is an amazing talent who engages with millions of teens and young women around the globe.”
The global Skechers footwear marketing campaign featuring Meghan will extend across all platforms including TV, print, online, outdoor and point of purchase.
Meanwhile, shoppers can enjoy as much as 50 percent off on selected items at the much-awaited Skechers sale this month.
Enjoy great offers on a wide range of lifestyle and performance Skechers shoes for men, women and kids; Skechers Apparel; and Skechers Time in the following Skechers stores: TriNoma, Glorietta 2, Ayala Fairview Terraces, Alabang Town Center, SM North Edsa Annex, The Block SM North Edsa, SM Fairview, SM Mall of Asia, Gateway Mall, Robinsons Galleria, Robinsons Ermita, Lucky China Town, SM City Dasmariñas, Ayala Center Cebu, SM City Cebu, SM City Bacolod, SM Iloilo, Abreeza Mall, SM City Davao, Ayala Centrio CDO, LimKetKai Mall CDO and Gaisano Mall.