Novuhair signs Abby as newest ambassador

MANILA, Philippines - Abby Asistio is the newest brand ambassador of Novuhair Topical Scalp Lotion, nature’s answer to hair loss.

The singer-songwriter and TV host is one of the new breed of young artists to join Manila Genesis Entertainment & Management, Inc. She recently released her debut, self-penned single titled Beautiful which was arranged by Jay Durias of South Border. The single’s music video was directed by Joaquin Valdes and is enjoying massive airplay on MYX as well as on Manila’s hottest radio stations.

As early as the age of four, Abby knew what it was like to be without hair. Diagnosed with alopecia areata, a condition that causes patches of hair loss around the body, Abby has lived through the entire process of experiencing hair fall — losing it little by little, and then deciding to shave it all completely last year. She has even tried other hair loss remedies as she lived in the US for several years, including chemical-based products that have resulted in negative side effects.

One day, Abby decided there was no more hiding. In September 2012, she took her stand and embraced her baldness. Together with good friend Jing Monis, she shaved her head and began with an Alopecia Areata Awareness Month Instagram campaign in which she invited friends and family to pose with a double “A” sign using their fingers. The campaign grew to success and to date has over a thousand photos. On Sept. 25 of the same year, she did a coming-out concert where she performed bald in public for the very first time.

This year, she was highlighted as one of the 41 best vocalists in The Voice of The Philippines. Also a finalist of the Dove Real Beauty Campaign and one of Meg magazine’s 30 Young Achievers, Abby has made it one of her life goals to be a voice for those with alopecia areata. “I am honored to be chosen as brand ambassador to Novuhair. This new platform will help me to continue my advocacy to share my music and life story,” says Abby.

Since using Novuhair, Abby has experienced remarkable results. Visible signs of hair growth appeared within five months of use — and this is after years of baldness caused by alopecia areata. “The strands of my hair are thicker and more healthy-looking. My scalp is clearly nourished and invigorated. When it comes to hair growth, nature is on my side with Novuhair,” says Abby.

“We at Novuhair are very happy to welcome Abby to the family,” says Sheila Mae Velilla, president of Nutramedica, Inc. “Abby is a perfect candidate to show how truly effective Novuhair is and we are glad to see visible results.”