MANILA, Philippines - American jeans brand Lee brought together denim-curious celebrities and fashionistas for its Philippine Fashion Week Spring/Summer 2014 at the Atrium of SM Mall of Asia.
In keeping with the event’s metropolitan edge theme, Lee styled the venue to look like the streets of New York, with models parading the brand’s latest collection in road strips that ran alongside the rows of seated guests.
The runway show was hosted by KC Montero and headlined by Mikael Daez, who rocked the brand’s colorful creations inspired by digital technology and the diversity of edgy New York styles. Ria Bolivar, Tom Esguerra and Jasmine Maierhofer also graced the ramp.
Spotted in the audience were Shamcey Supsup and fiancé Lloyd Lee, Ella Cruz and Teresa Herrera.
At the event, Lee also exhibited the works of artists at the recent Denim DIY Workshop: ProFormula Racer and designer Mark Bumgarner and sister IndyCar racer, Michele Bumgarner, Turbo Goth vocalist and tattoo artist Sarah Gaugler, muralist Deejae Pa’este, accessories designer Paul Jatayna, fashion designer Jerome Lorico and sculptor and designer Leeroy New.
True to Lee’s Stay Curious campaign, the Spring/Summer 2014 collection featured pieces that highlight the many possibilities of denim engineering which elevates the look and structure of jeans. It also unveiled the brand’s signature Union Made Lee101+ and the Lee Stretch Deluxe line made of quality stretchable Italian fabric that provides an even leaner and flattering fit.
The event also marked Lee’s 125th year of craftsmanship with a presentation of the creations of Lee Style Army 2013, the annual event created by Lee to showcase the raw talent and versatility among young fashion enthusiasts.