MANILA, Philippines - A new breed of superheroes has taken flight, as seen in the TVC of Jack ‘n Jill Knots, the coated pretzel snack from Universal Robina Corp. (URC). The TVC highlights the endless possibilities that can come from kids’ imagination. It features four animated characters who are transformed from typical neighborhood kids to one unified, pretzel power-wielding team with each bite of Jack ‘n Jill Knots.
“In the commercial, four super-kids take over the playground unleashing their imagination and going through twists and turns with their delicious bite-sized treats,†says Chris Fernandez, marketing director of URC Bakery. “It shows how snack time will always be an adventure as long as there’s Jack ‘n Jill Knots to save kids from an otherwise boring merienda.â€
All characters represent each variant of the bite-sized treats — Choco Knots, Milky Knots, Berry Knots and Choco Knots Blast. Crunchy pretzel biscuits are enveloped in sweet cream to create a mouth-watering medley of textures and tastes, making for delightful goodies that no snack lover can resist.
Jack ’n Jill Knots is available in supermarkets, groceries and convenience stores nationwide.