MANILA, Philippines - Another actress has been added to the growing list of Sundance Direct Sales (SDS) product endorsers. And she’s none other than Jodi Sta. Maria (photo).
Sundance continues to tap celebrities to be at par with the competition. It cannot be denied that getting celebrities as endorsers helps in brand association, recall and strong impact.
SDS’s top management decided to sign up Jodi for a one-year exclusive contract due to her fashion flair and impeccable style of dressing. Apart from her acting prowess, she is also an in-demand product endorser.
“We strongly feel that Jodi is a big help to our business because she personifies our brand’s image of being fashionable and career-oriented. Not only that, she works really hard to raise her only son despite the challenges that come her way. Sundance strongly adheres to this family value and through hard work and perseverance, one will definitely succeed,†explained Sundance managing director Joao Pajaro.
It cannot be denied that Jodi is still a force to reckon with in spite of the presence of younger stars. Her morning teleserye titled Be Careful With My Heart on ABS-CBN continues to top the rating’s game.
In the latest edition of Sundance glossy catalogue, Jodi looks stylish on the cover garbed in casual clothes perfect for any occasion. Photographed by Ocs Alvarez, Jodi can really give those model wannabes a run for the money.
For details, call 421-9487 or log on to www.sundance.net.ph.