MANILA, Philippines – The International Networks division of NBCUniversal International Television recently announced that E! Entertainment Television is changing its logo, on-air look and tagline in Asia and around the world — following the July 9 unveiling of the new-look channel in North America. The all-new E! will be revealed across the region on Sept. 23.
Christine Fellowes, managing director, Asia Pacific, Universal Networks International, says, “E!, as an iconic brand at the epicentre of pop culture, is evolving to stay current and relevant to audiences. Having been the destination of choice for entertainment in Asia, we’re excited about the next evolution of E! It will offer an even more compelling brand and new and exciting programs that fascinate the pop culture fans in us.”
A core channel brand for NBCUniversal, both in the US and internationally, E! is seen in 150 countries and delivered in 26 languages. As the home of pop culture, E! captures the topics that fascinate everyone all including personalities, trends, music, fashion, TV, movies, art, nightlife, philanthropy, technology, design and sports. The channel’s new look and logo, “Pop of Culture” tagline and talent-driven brand campaign help bring this to life, evolving and extending the E! brand.
The newly-evolved E! welcomes new shows including Opening Act, from International Emmy Award-winning producer Nigel Lythgoe and Married to Jonas, featuring Kevin Jonas, a member of the Grammy Award-nominated and multi-chart topping group Jonas Brothers, and his wife Dani, as well as continuing with fan favorites Live From The Red Carpet, Fashion Police, Keeping Up With The Kardashians and all the familiar, much-loved hosts of E! News Asia, Marion Caunter and Dominic Lau.
The evolution of the E! brand also includes the network’s popular web site, which re-launched internationally, in line with the US, last July 9. Coming off its biggest year ever in 2012, and averaging 15 million monthly unique visitors internationally, the site has been expanded, updated and reignited with a tablet-friendly redesign that improves functionality and user interaction, as well as offering enhancements to its high-res photo galleries and unique social integrations. The site’s sleek design, dynamic new look and fluid content presentation parallel E!’s refreshed on-air look and attitude.