MANILA, Philippines - The International Association of Business Communicators (IABC) Philippines recently conferred the CEO Excel Award 2012 to Flawless prime mover Rubby Sy “for being one of the leaders who has achieved the business goals and advocacies through the strategic use of on- and off-line communication programs in her business endeavor.”
IABC, through its annual CEO Excel Awards, confers the honor to select top-level business leaders celebrating a new breed of organization heads who champion the use of effective communication as a business strategy.
Rubby has led Flawless for 11 years now to where it is today — at the forefront of a burgeoning local beauty industry. Boasting of more than 30 strategically-located branches nationwide, all equipped with fully-capable staff and doctors, Flawless clinics house some of the most sophisticated aesthetic technologies in the world.
The leading aesthetic clinic among budget-conscious Filipinos, Flawless was the youngest among the institutions that have been awarded with such prestigious recognition at the Intercontinental Hotel in Makati that night. Among those who were honored along with Sy are Home Development Mutual Fund’s Darlene Berberabe; OFW and labor advocate Susan Ople; Philippine National Police Chief Gen. Nicanor Bartolome; ABS-CBN Global’s Rafael Lopez; and GMA News and Public Affairs SVP Marissa Flores.
“Our goal has always been simple,” says Rubby, Flawless CEO and owner. “We want to provide every Filipino the confidence to do more and be the best that they can be, by providing them with the best beauty products and services available out there without having to burn a hole in their pockets.”