MANILA, Philippines - Just Jewels has signed up Dawn Zulueta-Lagdameo (center) as its first celebrity endorser. As a mother, wife, actress, and a supporter of advocacies concerning women, Dawn represents the Just Jewels woman who truly knows her worth: Beautiful, intellectual, independent, and multifaceted. Just Jewels is the jewelry store of PJ Lhuillier, Inc. with eight branches nationwide. With Dawn are (from left) Maria Luisa Roldan, business unit director, Y&R Philippines; Jean Henri Lhuillier, president and CEO, PJ Lhuillier, Inc.; Margarita L Mojica, GM, Just Jewels; and Vivian Recio, talent manager.