CEBU, Philippines - Even if the women have more curves, the men get to celebrate the newest makeover of the Levi’s store at the Ayala Center Cebu.
The new store at the mall has categorized your favorite men’s jeans from Skinny to Straight. The Levi’s Store for women at the opposite wing will also take your curves into account with specific sizes for different-sized booties.
Friends from the media were lucky enough to meet Levi’s ASEAN Marketing Head, Ronnie Celestial and Tess Albulario, Levi’s Franchise dealer Cebu. “Levi’s came up with three universal body types,” said Ronnie Celestial, Levi’s ASEAN Marketing Head. “And they were all studied from 60,000 women all over the world.”
Past researches have shown that ladies sometimes have a slew of fit issues when it comes to denim (such as proportion problems and lack of room for the booty), so we’re guessing this will be a welcome bit of news to everyone.
Ladies and gentlemen, it’s a worthy splurge!