PrimerGroup of Companies, the company responsible for bringing top-of-the-line footwear, apparel and travel accessorie in the country is the exclusive distributor of Fitflop in the Philippines. Developed in the UK, FitFlop has created a strong following in the US and Australia, and is now making waves in Asia. It was created to provide women with a practical yet fashionable means to stay fit even if they have little or no time to go to the gym. Its unique multi-density microwobbleboard midsole engages lower body muscles more with every step resulting to firmer legs, thighs and bum. FitFlop is currently available in Res|Toe|Run and Bratpack stores in Ayala Cebu. Photo shows Jimmy Thai (left), president and CEO of PrimerGroup together with Marcia Kilgore, the creator of FitFlop.