Watsons Rosita's is located right at the heart of uptown Cebu - at Fuente Osmeña Blvd. (formerly Rosita's Supermarket), a high traffic area and accessible to residential areas, schools and hospitals. Watsons will readily provide for costumers' basic needs, personal health, hygiene and more-medicines, toiletries, groceries, infant mats and toys, magazines, etc.
It portrays an image of a one-stop shop wherein it provides convenience to lifestyle shoppers. And after all the shopping, one can sip a cup of coffee at Bo's Coffee, which also has an outlet inside the street store. Bonny Saneo, activation marketing manager says, "This Watsons outlet is special because you won't be able to find it in any of our stores anywhere else in the world. We made sure that we supply the personal care, as well as some of the daily demands of our cosumers."
According to Watsons Merchandising Director, Watsons Rosita's is the 167th Watson store in the Philippines in four years' time and is considered as the biggest outlet in the country. Watsons is a Hong Kong owned company under the Hutchison Group. It operates in 35 countries in whole of Asia and Europe. Watsons is known for products which are priced equally with those from other stores, or even less, and is noted to have quality imported products.