CEBU, Philippines - Fans of Discovery Travel & Living are getting a brand new channel that is even bigger, better and bolder… featuring new faces, new genres and new places. Last September 1, Discovery Travel and Living became TLC, one of the fastest growing lifestyle channels in the United States.
TLC is upsizing entertainment by not only offering hit series from TLC in the U.S. including “Cake Boss” and “La Ink” but continuing with popular travel and cuisine shows like “Fun Taiwan”, “Globe”, “Trekker”, “Glutton for punishment” and “Bizarre Foods with Andrew Zimmern.”
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TLC celebrates everyday life and special occasions by offering both new perspectives and shared experiences from real-life people in remarkable circumstances. The programming on TLC will include content focused on travel, cooking, lifestyle the environment, home improvement and gripping human interest stories. In addition to the lifestyle programming already available on TLC in the United States, TLC in Asia-Pacific will also provide high-quality entertainment content from across Discovery’s vast portfolio of channels and library.
To celebrate its launch in Southeast Asia, TLC will be giving subscribers in the region a chance to win a ‘TLC Experience of a Lifetime’—a priceless opportunity to hang out with one of their favourite personalities from the channel! Tune into TLC for more details on the contest.
TLC will reach 133 million households in 20 countries across Asia-Pacific. First launched internationally in Norway on 4 March this year, TLC will be available in over 75 countries and 100 million subscribers by 2011, making it one of the most widely distributed lifestyle channel brands in pay-TV. In the US, TLC reaches over 99 million homes and is one of the top ten channels for women aged 25-54. TLC joins Discovery Networks Asia-Pacific’s portfolio of six networks - Discovery Channel, Animal Planet, Discovery Science, Discovery HD World, Discovery Turbo and Discovery Home & Health.