GMA Network has definitely found a gem in its local adaptation of the hit Mexican telenovela Marimar. Not only has the "filipinized" Marimar surpassed the viewership ratings of the original series in its initial run – which was already deemed phenomenal at that time – it has now created a nationwide fever that makes people rush home every night to catch each episode of the No.1 TV series.
The viewers' growing interest in the exciting development in Marimar's story is translated into the unparalleled rating posted by the show every night. The program has soared to a record-breaking 49.5% overnight rating and still consistently garners 40+ ratings to this day (based on AGB Nielsen Mega Manila Households data) – usually more than double the viewership ratings posted by its rival show. Further, nationwide ratings data provided by the NUTAM (National Urban TV Audience Measurement) survey show that Marimar is the country's number one TV show.
On top of the fast-paced treatment and effective visuals megged by director Joyce Bernal, Marimar's success is attributed to the compelling story that has appealed to viewers of all ages, gender and social classes. Add to that the convincing portrayal of the actors, and we have a TV show that is perfectly fit for the Filipino taste. Marimar has also done wonders to the popularity of its cast – especially the career of Marian Rivera, the versatile actress chosen to play the title role; and Dingdong Dantes, the home-grown GMA actor who admits that playing the role of Sergio Santibañez has brought him overwhelming fame.
Marimar's story gets more gripping in its upcoming episodes as Bella Aldama (the new identity Marimar assumed after she shunned her bitter past as a naïve and carefree barrio lass who was easily used and fooled by anyone) continues her revenge against everyone who has caused her pain. She is now the owner of Villa Santibañez (the luxury resort owned by Sergio's family), which she renamed to Villa Aldama, and threw out the conceited and power-tripping Angelika (Katrina Halili), who is now reduced to pimping herself to perverted old men.
Deep in her heart, Bella/Marimar still loves Sergio but her anger at his betrayal has masked all her affection for him with sheer hatred. To further spite Sergio, Bella/Marimar agrees to marry her most persistent suitor, the business tycoon Rodolfo San Ginez (Marvin Agustin). Though devastated by the news of his beloved Marimar's betrothal to another man, Sergio still attends the lavish wedding. What happens in this wedding scene is something Marimar viewers should definitely not miss.
Marimar airs weeknights after Kamandag on GMA Network.