CEBU, Philippines - International personal computer and mobile computing brand Lenovo is strengthening its market positioning in the southern Philippine market as the economy shows signs of recovery.
“Aside from Manila, the Southern Philippines is one of the fastest growing markets for us. The acceptance of our brand is remarkable especially in Cebu,” said Michael Ngan, Lenovo Philippines country manager for consumer business.
Ngan said Lenovo will be introducing a series of product lines in the next few months, taking advantage of the strong take up of personal computer, and mobile computing gadgets among Filipino consumers.
He said growth is parallel in both commercial and consumer segments. Last year, although it was described by the industry as a “tough year”, Ngan said Lenovo has performed well in the Philippine market, a testament that Filipino consumers are still active in terms of purchasing technology gadgets especially PC and mobile computers.
Now, that the economy is stabilizing and is going up, Ngan said Lenovo is positioning to establish a strong presence in the key major markets in the Philippines, especially Cebu.
Lenovo is the fourth PC brand worldwide. It acquired the PC brand of IBM three years ago.
While computer gadgets have become a necessity among young Filipino consumers, Ngan said the brand has no plans of slashing further its pricing point, in order to expand its market coverage. Instead, it has to maintain its “market price integrity” to protect its brand name and its quality.
“We don’t want to see prices eroding in the market,” Ngan said.
Ngan, together with Asia Pacific region executives from Lenovo was in Cebu recently to introduce the brand’s new product lines in the market.
Lenovo announced that it has expanded its line-up of consumer and SOHO (Small-Office-Home-Office) and Small and Medium Business (SMB) laptop, desktop, and all-in-one (AIO) PCs with exciting new designs and technologies that make computing “more enjoyable and affordable.”
Lenovo’s latest IdeaPad and IdeaCentre PCs offer something for any market segment bracket, with features that inspire “fun and creativity”, and a complete range of form factors and designs that fit specific consumer needs.
The new models include; the IdeaPad Z460 affordable multimedia notebook, IdeaPad U460 ultraportable laptop, the IdeaPad V460 small business laptop, the Lenovo B460 small business and home office laptop and the ThinkPad Edge 14” laptop. Also announced are the IdeaCentre A300 stylish multimedia AIO and the first ThinkCentre all-in-one deskstop for business—the ThinkCentre A70z.
“In the less than three years since Lenovo launched its worldwide Idea brand of PCs, we have expanded our consumer footprint to more than 85 countries, firmly establishing our presence in the consumer PC market,” Ngan said.
“Lenovo’s consumer business recently achieved 89 percent year-over-year growth, outpacing the competition. The latest additions to the Idea portfolio demonstrate Lenovo’s commitment to leading consumer market with stylish, feature-packed PCs that make computing more fun for all,” Ngan concluded.