MANILA, Philippines - LINE, the world’s leading mobile platform with 330 million users, has donated funds raised by its “Pray for the Philippines†special edition sticker for the victims of Super Typhoon Yolanda.
The stickers, which were sold worldwide through the LINE Sticker Shop from Nov. 15 to Dec. 31, 2013, generated over P25 million (58,773,190 yen).
The proceeds have been forwarded to relief and rebuilding efforts in storm-battered communities in the Visayas and Mindanao.
To express LINE’s support for the cause, Akira Morikawa, the company’s CEO, paid a courtesy call to the Philippine mbassy in Tokyo, Japan recently.
Morikawa sat down with Ambassador Manuel Lopez to present the proceeds from LINE’s “Pray for the Philippines†campaign. He was also given updates about ongoing relief operations in the country.
With the assistance of the Japanese Red Cross, the donations were transferred to the Philippine Red Cross last Jan. 10.
“We are grateful for our donors from around the world for making this generous contribution possible,†said Greg Kim, senior manager at LINE Plus Corp.
“LINE has been in the Philippines for two years now, and our relationship with the country and its people will be strong through thick and thin,†Kim added.