The UK launch is the first stage in Shine’s global program, with the handset to be available in all major global markets by the second quarter.
LG has sold more than 180,000 Shine handsets in Korea since its launch last November, with more than 3,500 units a day still being sold.
As the second handset in the Black Label Series of premium mobile phones, Shine has created a massive amount of interest globally with its wide 2.2-inch "magic mirror" screen, multi-functional scroll key and brushed full-metal body.
"With Shine, LG has yet again pushed the boundaries of mobile phone design," said Jae Bae, an executive of LG’s sales and marketing division. "Inside its sleek, full-metal body, LG’s cutting-edge design technology delivers a high specification of features coupled with impressive battery life."
"With superb music, photography and video capabilities, we’re expecting Shine to be even more successful than Chocolate, which continues to sell exceptionally well worldwide, 12 months on since its launch," Jae added.