MANILA, Philippines - Volkswagen Philippines recently partnered with the Metropolitan Manila Development Authority (MMDA) to further enhance the German automaker’s Child Safety Initiative (CSI) in the Philippines.
With the partnership, the MMDA, specifically its Institute of Traffic Management (ITM) headed by project partners general manager Corazon Jimenez and her deputy Antonio Pagulayan, will provide actual traffic enforcers to orient kids and parents at the CSI’s Junior Driving Course for children. The MMDA traffic enforcers will also act as “traffic aides” along with members of CSI partner Philippine Global Road Safety Partnership (PGRSP) at the driving course.
The project seeks to introduce early childhood safety awareness to children four to eight years of age while imparting important road safety habits to their parents. The Philippine campaign is part of the global CSI strategy of Volkswagen that has rolled out in various countries.
The CSI hopes to help prevent accidents by teaching and educating parents and kids about possible dangers on the roads, and to emphasize the passive safety devices of modern-day passenger vehicles with special focus on the use of age-appropriate child safety seats. As of Nov. 8, a total of 3,878 children and 3,199 adults have participated in the ongoing campaign at various Volkswagen dealers, malls, industry shows, and school tours.
ITM is MMDA’s educational institution for training and continuing education of all traffic management personnel, law enforcers and accident investigators of both local and national government agencies. Volkswagen Philippines’ CSI has also been recently recognized by local motoring media for its efforts to raise public awareness on road safety, especially among children and their parents.
For information, email arnel.doria@volkswagen.com.ph and je.borromeo@volkswagen.com.ph.