Sun Broadband offers target different lifestyles of users

Customer satisfaction in the broadband business has gradually shifted to put greater emphasis on ease of use and suitability to people’s lifestyles. This has led broadband service innovator Sun Broadband to take the experience further and continue creating more lifestyle-oriented innovations, according to Neph Denosta, Assistant Vice President for Marketing of Sun Broadband. 

“While continuing to build on a fast, consistent and reliable Sun Broadband, we are also looking at serving a more mature market of users who would want to do more and get more with their broadband subscription,” continues Denosta. “Hence, we’re targeting to make the experience even more exciting and flexible by catering to the different lifestyles of different users.” 

Starting with the segment of new and entry-level users, Sun Broadband offers best-value modem plans which go as low as P250 per month. Unlike most postpaid offerings, these have been designed to integrate the functionality of a prepaid subscription and allow for loading transactions on top of the standard monthly service allocations. 

“Each plan comes with a fixed subscription fee and a consumable number of hours. Beyond these, subscribers may enjoy continued usage with any of our Sun Broadband Prepaid loads and services,” Denosta explains. “This particularly suits users who have been accustomed to pay-per-use and would want to maximize usage at their own pace.” 

Last 2011, Sun Broadband also introduced the Anti-Bill Shock Plan 350 to lead the market in addressing anxious users amidst the industry-wide concerns on expensive and unwanted broadband charges. 

“Even without subscribing upfront to an unlimited plan, this eliminates worries of overspending by making sure that the bill is fixed and capped at just P999,” Denosta stressed. 

Meanwhile, for the growing number of Android enthusiasts, Sun Broadband has launched its line of gadget plans which bundles an Android Tablet and a Sun Broadband Postpaid SIM for as low as P600 per month. According to Denosta, this has not just attracted a new group broadband customers but also made it easier for the local market to get access to best-value Android tablets. 

Sun Broadband has also carried on the group plan innovation of its mother brand and translated it to multi-SIM plans which could power up multiple gadgets, and even multiple users under shared usage hours.

“We’ve broadened the usual concept of internet sharing and redefine the convenience of broadband connectivity for multi-gadget usage. And even more, users who plan to share one connection may now go online even without all being in the same place, and at the same time,” adds Denosta.  

And to cap off a few of its breakthroughs for the past year, Sun Broadband has partnered with global record label MCA Universal to  offer the Sun Broadband Entertainment Stick and offer a special modem which comes with 20 songs from MCA's top albums and offers 10 free downloadable songs per month.  Now, these privileges have been made available to all Sun Broadband subscribers across different platforms of broadband devices.

“Most users would rely on their internet connection to access and download content such as music. This offering gives an easy and convenient head start for all fans of pop music who would want to stay ahead,” says the Sun executive.

Reporting a strong growth of 40% in subscribers by the end of 2012, Sun Broadband looks forward to  continued strong growth by introducing more user-oriented innovations and forming partnerships with more content providers. Working with PLDT and Smart, it will continue rolling out sites to strengthen its nationwide coverage and reach more users from different parts of the country. 

Sun Broadband is powered by Sun Cellular, a member of the PLDT Group.