Globe broadband segment outperforms competition in 4Q 2012

MANILA, Philippines - Globe Telecom announced that its broadband brand Tattoo posted P2.4 billion in revenues for the fourth quarter of 2012, outperforming its competitors whose revenues declined during the same period.

This brought full-year 2012 broadband revenues to P8.7 billion, a significant 16 percent growth from previous year’s levels on the back of rising demand for data and Internet connectivity.

“We attribute the sustained growth of Tattoo to the fact that the brand continues to deliver on its promise of reliable Internet connection coupled with a deep understanding of the needs of the customer in terms of value for money and product usage. Tattoo offered trailblazing programs that offer the best value-for-money plans, flexibility, perks and privileges, speed and seamless connection backed-up by the strong after sales support of Globe,” said Nikko Acosta, head of Tattoo Broadband.

The significant growth of broadband revenues has largely contributed to the total all-time high revenue of Globe of P82.7 billion.

The subscriber base for Tattoo broadband grew 18 percent with 261,000 new subscribers by end-2012. Of the 18 percent growth, 77 percent are new Tattoo On-the-Go subscribers.

Tattoo was launched in 2009 as a nomadic broadband service with bold and edgy imagery and value-for-money prepaid offers.  

In January 2011, Tattoo evolved into an aspirational brand for the youth still retaining its core value-for-money consumer proposition but this time leveling up the customer experience with customizable plans and services with the brand promise of “living without limits.”

Tattoo also launched its home broadband service portfolio under the Tattoo@Home brand catering to the household and family’s varied needs with customizable home broadband plans.

Tattoo gained global recognition as Best Broadband Service Provider in the Philippines for two consecutive years in 2011 and 2012 awarded by international research and consulting firm Frost and Sullivan.

For 2013, Tattoo evolves further as a socially relevant brand empowering subscribers to use their social media presence in making a difference in the lives of other people and moving their world.

Tattoo is expected to continue providing subscribers with the best broadband experience through customizable plans and offers that best fit their lifestyle and their need for constant connectivity.