MANILA, Philippines - Mandaluyong, now the 18th largest metropolitan city in the world since it was granted city status in 1994, is considered as the birthplace of Greenfield Development Corp., a prime real estate developer whose projects include the first smart and connected district in the country, the Greenfield District and the first smart and connected home, Twin Oaks Place; the first city within a park, Greenfield City, and the first residential park, Pramana.
Greenfield owes its beginnings to Mandaluyong City where it built its first project, the EDSA Central.
“Our history traces its roots in Mandaluyong,” said Duane AX Santos, executive vice president and general manager of Greenfield. EDSA Central was a mixed-use property development that soon became a landmark along the main thoroughfare and a hub for transportation and commerce.
It was in the 1970s when Mandaluyong was still a municipality that Greenfield started its work in helping shape the urban landscape. EDSA Central was their pioneering project and while the company soon ventured south to develop other parcels of land, the property in Mandaluyong remained a priority. Work started in 2009 to remake the once congested complex in the city as a master-planned community – ‘smart and connected’ and destined to stand the test of time.
“We have seen the growth of this city throughout the years, and we remain committed to continuously improve its cityscape,” Santos said. Mandaluyong is home to Greenfield District, a 12.8-hectare expanse soon to be home to a network of mixed-use commercial and retail buildings, open spaces, and residential communities.
Greenfield District is designed to grow with the city, providing a masterfully designed development, Santos added. “It is designed to address the demands of the future through innovation, state of the art craftsmanship and sustainable infrastructure.”
The complex now houses various restaurants and specialty stores providing a chic, urban vibe. Residential mega-structures dubbed as the ‘homes of the future” are already in place while some are to be ready very soon.
What might be its best addition to the city are Greenfield District’s pockets of green, providing an oasis within the congested metropolis that is used as ‘breathing-spaces’, creating an atmosphere where city dwellers can take a much-deserved break.
“Greenfield is proud of its work in the city and the continuous development highlights our shared history and vision for the future,” Santos noted.
For more information about Greenfield Development Corp., call (02) 53-GREEN or (0917) 53-GREEN, or visit www.greenfield.com.ph