MANILA, Philippines - Leading Philippine real estate firm Century Properties has announced that it has partnered with top Hollywood celebrity Paris Hilton to design the central amenity of one of its landmark projects in the southern part of the city called Azure Urban Resort Residences.
The design project is the first venture of Ms. Hilton into real estate. The star of the reality TV show “The World According to Paris” runs a fashion design empire with 17 product lines under her own brand. She personally develops her product lines and is excited to expand her portfolio to designing a real estate development—a natural extension of her creativity given her family background, as well as her knowledge and exposure to quality properties around the world.
Ms. Hilton arrived in Manila on August 14 for her first meeting with Century Properties’ creative and design team.
The world-famous celebrity and businesswoman was chosen to design the Beach Club amenity of Azure, Century Properties’ six-hectare residential development in the southern part of Manila that features a resort-inspired theme complete with a sizeable man-made beach.
“Her unparalleled style that made her a successful businesswoman and a style icon, as well as her zest for living the good life are the qualities that we would like to incorporate into our vacation-inspired residential property,” said Century Properties Chief Operating Officer Mr. John Victor R. Antonio, who is also the Project Head of Azure.
He added: “With her exposure to the best beaches around the world, coupled with her fun and sensible fashion sense, we believe that we’ve made the right choice in partnering with someone who appreciates urban resort style living and who can lend a world-class touch to Azure.”
Mr. Robbie Antonio, Managing Director of Century Properties, shared: “We chose Ms. Paris Hilton because of her exposure to travel and her predisposition to many aspects of design – from fashion, beauty, lifestyle to world-class service. Deciding to work with her was the logical choice as we found no other personality more suited to embody the upscale fashionable beachgoer.”
In a statement, Ms. Paris Hilton said: “I look forward to working with Century Properties and feel confident they will develop an amazing and aspirational destination in Azure Urban Resort Residences. I will personally help design The Azure Beach Club, creating a unique and special place that will bring happiness to many people. I’m excited for people to experience it.”
Azure Urban Resort Residences was launched in 2010 and has since sold out four out of a total of nine proposed residential buildings. Designed by the award-winning masterplan and architectural firm Broadway Malyan, each tower is set in a breathtaking tropical modern aesthetic and named after the world’s most famous beach destinations: Rio, Santorini, St. Tropez, and Positano among others.
Other amenities like an open park, zen garden, multiple playgrounds, lap pool with cascading waterfalls, kiddie water slide, poolside bar, beach volleyball area and a basketball court have been incorporated into the master plan, adding rich diversity to a natural environment that supports recreation, health and well being.
Century Properties said that Ms. Hilton will not only be the official ambassador of the project but is likewise an integral part in the concept and design of the Azure Beach Clubhouse. “We put our absolute trust in Paris’ abilities to fully-integrate a superior lifestyle that cannot be found elsewhere in the country. This is of utmost importance to us as developers and to our clients,” said Mr. Robbie Antonio.
Ms. Hilton will oversee the design of the aesthetic components of the beach club while Century Properties will be in charge of the design implementation. Among the facilities of Azure’s modern clubhouse are the function rooms, movie/THX room, restaurant, children’s play area, gymnasium and massage and spa facilities.
Said Mr. John Victor Antonio: “Ms. Paris Hilton is a very focused and creative individual. Her knowledge of the highest standards in high-living makes her a valuable partner for us in creating a completely unique experience for Azure.”
More details about the project will be provided at the Azure Urban Resort Residences Media Conference of Century Properties with Ms. Paris Hilton on August 17, Wednesday, at the Peninsula Manila Hotel, Ayala corner Makati Avenues, Makati City. Visit www.azure.com.ph or call 8089041 or 0917-5555 274.
Azure Urban Resort Residences is being developed by Century Limitless Corporation, a member of the Century Properties Group. The design of the beach club by Paris Hilton does not in any way change the name of the project. In no way is Azure or Century related to Hilton Hotels Worldwide.