MANILA, Philippines – Mahindra, India’s leading automotive brand, is on an aggressive expansion swing in the Philippines. With the existing dealerships in Las Pinas City, Quirino Avenue in Manila; Tramo in Pasay City; Mandaue City in Cebu, Gorordo Avenue in Cebu City; Butuan and Cagayan de Oro cities, an additional five dealerships are set to open in Luzon, Visayas, and Mindanao before the end of the year. Having just been launched in July 2015, Mahindra is one of the fastest growing automotive brands in the Philippines with twelve dealerships already operational within the span of six months.
Asianbrands Motor Corporation (AMC), authorized distributor of Mahindra in the Philippines, in a press statement, announced that dealerships in Cubao, Quezon City; Cabanatuan in Nueva Ecija; Santo Tomas, Batangas; Puerto Princesa in Palawan; and Davao City are set to open before the end of the year. 11 more branches are in various stages of preparation for their scheduled opening in the first six months of 2016. These include Congressional Avenue in Quezon City; Fairview; Metroeast in Marikina City; Isabela Province; La Trinidad in Benguet; Ilocos Norte; Sariaiya, Quezon; Lipa City in Batangas; Talisay in Cebu City; Bohol, and Iloilo.
Mahindra’s aggressive dealer expansion program is tied in with its plan to launch a full-scale marketing effort to seize a foothold in the light commercial vehicle market. It also aims to provide adequate after-sales support to more than 1,400 Mahindra Enforcer patrol units it is providing the country’s Philippine National Police.
“It’s a tandem move that meshes well with our marketing offensive,” says Felix J. Mabilog, Jr., President, Asianbrands Motors Corporation. “As we create a strong market presence for the Mahindra Enforcer through government sales, we will also explore the possibility of going into commercial sales which is equally lucrative,” he added.
The Mahindra Enforcer is the vehicle of choice for some of the world’s military and police forces in Asia, Africa and the Middle East. “These are sturdy vehicles, reliable and dependable,” remarks Mabilog. “Its most attractive come-on is its price. You pay no more than what you need,” he beams proudly.