MANILA, Philippines - Though the phrase may be overused, customer service still remains to be one aspect of business that is one of the most important, if not THE most important. However, it is through good customer service, aside from quality product or brand, that can make or break a company in terms of credibility and reputation.
In fact, noble after sales service should be the lifeblood of companies, and this is where Honda Philippines, Inc. (HPI), makers of the popular Honda motorcycles like the Honda BeAT, the TMX 155 or the recently-launched Honda Scoopy, prides itself with. Their idea of good customer service is best demonstrated not just when there are customer concerns about the product but also during times of calamities or natural disasters, like typhoons or earthquakes, where some customers really need help.
Their philosophy on customer or after-sales service during extraordinary situations was made evident during the time of super typhoon “Milenyo” where Metro Manila suffered a direct hit back in 2006. This typhoon wreaked havoc as it destroyed millions of pesos worth of property and claimed the lives of so many people in its wake. It was there that HPI saw the need to help customers, especially those whose motorcycle units were damaged because of the severe effects of typhoons like floods, for example.
Through the years – and several typhoons and calamities later – the motorcycle maker continues to conduct effective after-sales service efforts, which explains why the company – and the motorcycle brand – remain a favorite among motorcycle enthusiasts not only because of the superiority of Honda motorcycles in terms of quality workmanship but also the way Honda treats its customers.
And these efforts to serve the customers more efficiently during critical times were made possible with the help and cooperation of HPI’s dealers and other partners. HPI regularly offers after-sales service to Honda motorcycle owners in pre-selected areas, which includes free maintenance check up and consultation for other engine-related concerns (parts not included).
Just recently, the free service by HPI was demonstrated once again during the aftermath of the recent spate of typhoons that hit the country, particularly in areas like Calumpit in the province of Bulacan, where several motorcycles were damaged after being submerged in deep flood waters.
“Customer service for Honda Philippines is a matter that we take seriously, especially if it happens in undesirable circumstances like calamities. But then again, calamity or not, we make sure that we attend to our customers’ concerns with regard to their motorcycle units, and that we are able to answer all their needs in terms of having their units checked properly for any damage so we offer this free service to them,” explains Peter Gatchalian, PR and Events Supervisor of Honda Philippines, Inc.
Gatchalian also adds that HPI will remain grateful for the trust and confidence of loyal Honda motorcycle customers towards the brand.
“This is Honda’s own little way of thanking its customers for their patronage and we hope to be of continued service to them over the years – whether there is a calamity or not.”
“We also would like to thank our dealers for continually responding to our call to join us in helping a vast number of loyal customers in affected areas where they need assistance. Without our dealers’ help, it would be difficult for us to reach out,” Gatchalian added.
For more details about Honda Philippines, Inc. and its products, visit http://www.hondaph.com.