MANILA, Philippines - For fish lovers everywhere, it is known fact that the fresher the seafood, the better it tastes, not to mention, the healthier it is for the body. In fact, many studies attest that including fresh seafood in one’s diet several times a week will do wonders for a person’s health. Whether it’s improving cardiovascular health, fighting arthritis, helping in weight control or alleviating depression, the list is as long as the many ways one can cook and enjoy seafood.
And that’s just for starters. Hence, it’s no wonder that many include seafood in their grocery lists. However, the search for a convenient source of truly fresh seafood has left many fish lovers on an ongoing hunt.
Here to address this growing demand is a local company who makes it a point to provide the freshest fish possible at competitive prices. Meet Fishta, a subsidiary of Santeh Feeds Corp., the leading producer of aquafeeds in the Philippines . Fishta harvests seafood direct from aquatic farmers and delivers to leading supermarkets, hotels, restaurants, quality processors and caterers in Manila . Fishta products are what its general manager, Helen Reyes, describes as “live from the sea,” which means their seafood is kept in its “fresh” state for as long as possible from the time it is harvested to the time it is displayed on a supermarket tray or splashes in any of their live aquaria.
While this may sound like a given practice for any fish supplier, it is actually quite the contrary. Fishta gets its fish directly from the source where they employ unique post harvest handling methods and logistics to maintain their seafood’s freshness.
More importantly, Fishta has a unique relationship with its farmers: they buy fish from the same farmers Santeh, who is celebrating its 20th year anniversary, supplies aquafeeds to. This kind of synergy ensures that Fishta knows what goes into the seafood they buy and just how “fresh” each fish is.
On top of that, Reyes adds that “Fishta live products are also farmed by us and our cooperators” so consumers are assured that they truly get seafood “live from the sea.” With harvesting on an assortment of fish done every day, Fishta keeps the time between the farm and the supermarket down to 6 to 24 hours. Any discerning shopper will be able to tell that Fishta products are truly fresh because the fish scales are intact with a certain “slippery” shine and the eyes are clear - as if the fish had just been caught.
Shoppers will be delighted to find that Fishta offers a wide selection of seafood from different parts of the country, ranging from pompano from Bataan, vannamei, black tilapia and king fish (red tilapia) from Batangas, bangus from Dagupan, hito from Bulacan and tilapia from Taal, to name a few.
Given the convenience, variety and seal of freshness that Fishta guarantees, seafood lovers (and converts) now have a convenient and trusted source for their fish cravings.