A man’s horseshoe ring which he sold for P15,000 was the start of Antonio Atienza Jr’s entry into the jewelry business. Now considered among the most successful jewelry entrepreneurs of Meycauayan , Boy, as he is fondly called, got his training from his father who was a partner in a pawnshop when he was still a student. At the early age of 14, he spent his Saturdays helping his father mind the business.
At the Wedding Expo Philippines on September 6-7 at the PICC Forum, CCP Complex, Roxas Blvd., jewelry designer Atienza of Goldenhills Jewelry will display not only the usual wedding bands and engagement rings but also other jewelry suggestions for the bride and her entourage.
Atienza initially studied B.S. General at UST in preparation for a degree in medicine. When his parents’ business collapsed in 1976, he had to shift courses, and support himself through college by working in his uncle’s jewelry shop where his eye for rating gold and appraising jewelry was further honed.
Armed with enough knowledge and experience in 1982, he established Boy Atienza Jewel Art. Starting from a small shop with three goldsmiths, and one polisher, it has now under its employ about 100 craftsmen and personnel. In 2003 it was incorporated as Goldenas, Inc.
In its more than 20 years in the jewelry business, Atienza company has provided employment and training to a number of out of school youths in Meycauayan, giving them a steady means of livelihood.
In 2004, Goldenas opened its first retail store under the name Goldenhills Jewelry at the second Floor of The Jewelry at the Greenhills Shopping Center. Goldenhills Jewelry adopted the slogan “Proudly Philippine Made” to show the world that Filipinos can make quality fine jewelry at a reasonable price. It has made its presence felt by opening a total of seven branches in a span of 3 years: Goldenhills Jewelry – Greenhills Shopping Center, SM City Clark, SM City Pampanga, SM City – The Block, Robinsons Manila, Robinsons Galleria, and Goldenas Jewelry also in Robinsons Galleria.
Aside from Atienza’s Goldenhills Jewelry, soon-to-weds will experience a new high on the visual feast of the most elegant displays that the Wedding Expo Philippines is famous for.
Interested wedding suppliers may visit the website, www.themesnmotifs.com for further inquiries, call Themes & Motifs at (632) 413.7892 / (632) 371.9783 / (632) 409.2555.