In recent years banana plantations have played an increasingly important part in the Philippine economy, particularly in Mindanao. According to the Department of Trade and Industry, bananas comprise about 60 percent of the income from the exports in the Southern Mindanao.
It all began in the 1960s when Standard Fruit Corp., a subsidiary of Castle and Cooke, an American corporation, brought the first Cavendish banana to the Philippines. By 1968, Standard Fruit was joined by the Del Monte and United Fruits and the Philippine banana industry was well and truly on its way.
With Japan as its initial target market, Philippine banana growers soon overtook Ecuador and Taiwan as the major suppliers, commanding over 80 percent of the Japanese market from 1975 onwards.
Today, aside from Japan, Philippine bananas are also shipped to China, Korea, Hong Kong, the Middle East, Singapore, Russia and New Zealand bringing in more $200 million into the country annually. This makes bananas second most important agricultural export of the Philippines next to coco oil.
But unlike coconut which utilizes more than three million hectares of land, bananas only account for 20,000 hectares mostly concentrated in the "banana belt" of Davao del Norte. This means that productivity-wise bananas contribute more dollars per hectare than any other Philippine agricultural product.
Production and marketing of bananas are highly integrated and concentrated activities. Ten countries account for over 60 percent of the world production, while the top five produce over half of the worlds banana production. These are Brazil, India, the Philippines, Ecuador and Colombia (Lead, 1996). However, only 15 percent of the worlds total production is traded internationally. Seven countries (Ecuador, Costa Rica, the Philippines, Colombia, Honduras, Panama and Guatemala) produce about 80 percent of the worlds banana exports. However, the two top producers of bananas (Brazil and India) do not figure among the top seven exporters (Lead, 1996).
The total share of production has shifted between different regions during the last three decades, with an increase for the Latin American and Asian producers vis-a-vis African and Caribbean producers, many of which are former European colonies and therefore, protected by the Lome Convention (World Development Movement, 1997). This is a critically important fact to understand some of the recent trends in the market development, such as the decision by the European Economic Community (EEC) to impose quotas on Latin America banana exports starting 1993 (Lead, 1996). At the beginning of the 60s Central and South America accounted for 66 percent of exports and this figure rose recently above 71 percent. Exports from the Philippines, which were insignificant in 1950, reached almost 12 percent today (Lead, 1996).
Imports are also highly concentrated. The United States, Canada and European countries account for over 75 percent of world imports. This concentration partially explains the tight control over markets and distribution exercised by the three largest US multinationals: United Brands (now known as Chiquita Brands), Castle and Cooke (Dole) and Del Monte Corp. The big three also control maritime transport of their fruit as well as the distribution processes in the key markets.
Another particularly contentious area for the industry is the haphazard implementation of land reform in banana plantations. While most owners of banana lands have voluntarily submitted their properties to CARP, there is still a lively-sometimes violent-debate on who the beneficiaries will be. According to RA 6657, or the Comprehensive Agrarian Reform Law (CARL) those that have priority over the lands are "agricultural lessees and share tenants, regular farm workers, seasonal farm workers, other farm workers, actual tillers or occupants of public lands, collectives or cooperatives of the above beneficiaries and others directly working on the land." But in a recent decision, the Department of Agrarian Reform allowed the inclusion of "retrenched, retired and separated" farm workers in to the Agrarian Reform Beneficiaries list contrary to two DAR Administrative Orders (AO #6 and AO #9), which disqualify these same claimants. Predictably, the regular farm workers are up in arms over this decision, further depressing the level of productivity of many banana plantations.
In one of the most violent examples of these clashes between land claimants, in April 1999 the dispute between two factions of ARBs at the Hijo plantation in Madaum, Tagum City, Davao del Norte, erupted in violence, leaving one ARB dead and five others wounded.
Today, a similar situation exists in many plantations threatening the hard earned prosperity of the banana industry.
Today, as the Philippines faces it worst economic and political crises, the banana industry remains one of the few bright spots on the horizon. Yet, instead of protecting and providing support to the industry, the government still continues to neglect the banana growers.
The Arroyo administration is in a unique position to arrest the potential decline of the banana industry. By carefully reviewing past policies, including those that have been enumerated here, the government can assess how it can maximize the industrys contribution to the economy. And with the immediate question of funding for the Presidents many programs still up in the air, a steady and stable banana industry will surely help in settling the issue favorably.