MANILA, Philippines - Century Pacific Food general manager Greg Banzon was recently conferred the Outstanding Achievement in Marketing Management award during the 35th Agora Awards, a recognition given under the auspices of the Philippine Marketing Association and is hailed as the country’s most prestigious award-giving body for marketing companies and practitioners who have made a difference through marketing innovation and excellence.Known as the Superbod in marketing for leading such iconic lifestyle campaigns as “The Century Superbods”, “No Other Tuna,” and “Kita Naman Sa Katawan, Di Ba?”, Greg is credited for leading the marketing communications aspect of the recent Century Pacific Public Listing which is hailed as one of the most successful IPOs this year. He is in charge of the highly successful company’s global branding and domestic tuna business. Some of his achievements include the fast rise of Century Tuna as a major player in the Middle East, the USA and 46 other markets and the successful launch of the Argentina brand in the USA. The Panel of Judges also noted the impressive online campaigns of Century with one campaign generating over 164 million Twitter impressions. Prior to working with Century Pacific Food, Greg worked with RFM and Johnson & Johnson where he become the youngest ever to be appointed managing director and VP for marketing in ASEAN.
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