TORRANCE, California, Philippines – Leading brand of premium kitchen appliances Breville Pty Limited and Breville USA Inc. announced yesterday the entry into an agreement with Hurom, a kitchen appliances company based in South Korea, to resolve Breville’s lawsuit against Hurom for false and misleading advertising claims related to Hurom’s slow juicer.
The lawsuit challenged Hurom’s advertisements comparing its slow juicer to centrifugal juicers, for which Breville is a global market leader. Hurom has agreed to modify its advertising in connection therewith.
The terms of the parties’ settlement are not public and remain confidential.
“We are pleased with today’s outcome, which we believe validates Breville’s market position and the quality for which our juicers and other kitchen products have become known worldwide,” said Damian Court, president of Breville USA.
“We shall continue to assert our rights and defend our product line from false and misleading advertising campaigns as we continue to develop innovative and exciting new appliances and products to enrich the lives of our consumers on the global stage.”