MANILA, Philippines - The Philippine Embassy in Tel Aviv rolled out this year its biggest tourism promotion event with the first ever Philippine familiarization tour (fam tour) for Israeli celebrities, journalists and businessmen hosted in Manila by the Department of Tourism. The fam tour is considered the highest form of Philippine tourism promotion abroad apart from participation in international tourism fairs such as the International Mediterranean Tourism Market in Tel Aviv which the Embassy had participated in for two consecutive years (2013-2014). Photo shows Ambassador Calonge leading the send-off with Israel-Philippines Tourism Chamber chairman and flyeast Ltd. CEO Yariv Fisher (left) and the GSA Holder of the Korean Airlines in Israel and air fare ticket sponsor Daniel Seidenman.