Bingo Milyonaryo on the go

MANILA, Philippines - The Dealers of Philippine Charity Sweepstakes Office (PCSO) Bingo Mil-yonaryo will soon launch a reinvigorated and intensified marketing program for this new numbers game of the agency.

 â€œThe market potentials are there.  We are aiming to get a sizeable slice of the market before the year ends,” said Benedicto O. Bulatao, chairman and president of Comnet Management Corp., Bingo Milyonaryo service provider and distributor.

Bulatao added that rollout in Manila and Quezon City is well underway.”

Our other targets are the outlying cities of Metro Manila.  “We expect Metro Manila to spearhead the biggest chunk of revenues along with Visayas and Mindanao,” he said.

Bingo Milyonaryo, which is on a one-year experimental run, is expected to augment the coffers of the PCSO.  This, in turn, will help the agency cope with its mandate to address the health needs of the poor.  30 percent of the earnings go to PCSO.

Bulatao said Bingo Milyonaryo is still undergoing “birth pains” which is natural for any newly-introduced numbers game. “But it is already gaining wide public acceptance.”