MANILA, Philippines - Globe Telecom on Friday boasted results of a recent study that shows its networks are "performing well."
Globe said that a study by independent research firm Nielsen revealed that telecommunications subscribers in Metro Manila view Globe at par with its competitor when it comes to 4G offerings and fast internet using a cellphone.
“The study validates that a substantial number of consumers actually say that the Globe network is performing well, if not superior, compared to its rivals, even while the test was conducted during the initial rollout of our network modernization program. Unsubstantiated claims often mislead the public, and offers no true benefit either to consumers or to the industry,†said Yoly Crisanto, head of Globe's corporate communication.
Smart has declined to comment on its rival's claim.
Among the topics in Nielsen's study were: The brand that is a leader in 4G; The brand that has the biggest 4G network; The brand that was first to offer 4G; Fast internet downloading using my cellphone; and Fast internet uploading using my cellphone.
Crisanto said that according to Nielsen's survey, Globe had a clear and significant edge over its rival on the mentioned qualities.
Globe also claimed that it is also ahead of competition on brand imagery such as call connections and quality, SMS transmission, signal quality, coverage, load sending and receiving.
It said that the network is perceived to be better with its 4G offerings such as its leadership in fourth generation (4G) technology, better mobile internet services, and perceived to be at par in a number of significant qualities by Metro Manila prepaid and postpaid subscribers based on the results of the survey.
The study was done through rando sampling by face-to-face interviews from September 10 to 30 last year.
According to the incidence of prepaid and postpaid ownership among all surveyed users, subscribers with prepaid SIMs within the Globe network are at 96 percent and 8 percent postpaid, while almost all of the other network’s subscribers are using prepaid SIMs at 99 percent.
Both Globe and its rival network have almost the same percentage of prepaid subscribers against the total number of customers.
Globe said its rivals overlooked the aspect of 4G superiority and fast mobile internet performance, which Metro Manila survey respondents allegedly perceive as the strengths of Globe.