MANILA, Philippines - President Aquino recently inducted the newly elected officers and board of directors of the 2012 Advertising Board of the Philippines (AdBoard).
The President urged the new officers headed by chairman Frederick Alegre of Business Mirror and United Print Media Group to continue its work of ensuring responsible marketing communications in support of sustainable growth and human progress.
“I am humbled to be inducted into office by the highest position in the land, as the chairman of an umbrella association representing craft, creativity and value. The industry not only provides content, but it is the medium. And the medium is still the message,” said Alegre.
“The industry holds power, and the flipside of that power is greater responsibility,” he added.
Describing the rushing current of technology into the industry as “a digital tsunami,” the newly-inducted president announced the AdBoard’s new interactive platform already in the works. “AdBoard will be new media savvy in a matter of time. More than out-of-the-box, it’s a work of art,” said Alegre.
Driving the AdBoard’s theme for 2012, “Responsive Connectivity,” Alegre quoted Steve Jobs: The most innovative works marry art and science – as he spoke of the importance of brand engagement with, and brand commitment to consumers. “This is what makes advertising more fun in the Philippines,” he said.
At the induction ceremonies, the AdBoard gave past-chairman Andre Kahn a distinguished service award.
The event was also supported by the officers and representatives of the 10 member-associations and guests from the allied government agencies and the broadcast industry namely Sec. Sonny Coloma and Sec. Ricky Carandang of the Presidential Communications Group, Ricardo Blancaflor of the Intellectual Property Office (IPO) along with Jun Nicdao of MBC, Rey Langit of DWIZ and Deo Macalma of DZRH.