MANILA, Philippines - As part of its corporate social responsibility (CSR) program, Whirlpool Philippines has partnered with Operation Smile Philippines (OSP), a non-profit organization that provides free reconstructive surgery to indigent Filipino children with cleft lips and cleft palate. In partnership with SM Appliance Center, Whirlpool has committed to donate part of the proceeds from the sale of their microwave ovens bought inside all SM Appliance Center from December 2009 until March 2010. “I am truly grateful to Whirlpool Philippines for choosing Operation Smile Philippines as a beneficiary. Such charitable Initiative will certainly help generate funding support for our mission of providing free reconstructive surgery to indigent Filipino children born with facial deformities” says Bobby Manzano, OSP president & executive director. Whirlpool is one of the most trusted brands in microwave ovens and stands out in safety and efficiency. “Through our brand’s strong commitment in non-compromising quality, we are very optimistic about the partnership and very excited in being able to help turn-around the lives of many children” says Joy Catiis-Cruz, Whirlpool Philippines marketing manager. For more info, you may contact 712-0535 or visit your nearest SM Appliance Center store now.