MANILA, Philippines - Sitel, a leading business process outsourcing (BPO) provider, has appointed Bert Quintana as its new global chief operations officer (COO). Quintana‘s directive is to continue to enhance the alignment between companies outsourcing contact center operations and Sitel’s capabilities from a people, process and technology perspective. Sitel’s BPO activities include site start-up and growth in India, El Salvador, and the Philippines. With his client perspective, operational background, and a wealth of customer care experience, Bert Quintana is a great addition to the executive team. “Armed with his expertise and global view, we aim to focus on improving customer-facing performance on behalf of our clients and the value that we add to their businesses,” said Dave Garner, Sitel president and CEO. Included in Quintana’s key functions as global COO is to ensure Sitel’s strong and continuous growth. Sitel prides on a unmatched global footprint and its 60,000 associates servicing more than 450 clients.